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Bing Certification Course in Bhopal


Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the “Ads” section of search results pages. Whether customers want to purchase a product, request a service or sign up for information, your goal is to get customers to see your ad and go to your website, or download your app. You can accomplish this by having your ad appear at the top of the search results page, in the “Ads” sections.

If your ultimate goal is to get a conversion, you want to drive relevant traffic to your website. Identifying the right keywords is step one. Optimisation is step two. The steps to optimisation include choosing the best amount to pay (keyword bid) for each keyword, keeping track of how well each keyword performs, and then using Bing Ads reporting tools to review, study and adjust your keywords and keyword bids. Running reports and refining your keywords and ads is how you will continually improve your paid search ad performance, increase your conversions and grow your business.

ou become an expert user of Bing Ads, you will learn how to reach new, high-quality customers. This will help you increase your campaign’s performance and get more value from your advertising dollar. For in-depth information about Bing Ads, review the Help and continue reading the trainings to become a Bing Ads Accredited Professional.

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